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Europe Express Launches “Seize Europe 2026” Campaign to Help Travel Advisors Plan Around Major Events and ETIAS Changes
2026 is a milestone year for European travel
FOR IMMEDIATE RELEASE
Lynwood, WA, February 17, 2026 — Europe Express has launched its new campaign, “Seize Europe 2026: Your Story Starts Here,” positioning 2026 as a defining year for European travel planning. With major international events, increased demand for meaningful travel, and the expected late-2026 rollout of ETIAS (European Travel Information and Authorization System), Europe Express is encouraging Travel Advisors to proactively design once-in-a-lifetime European journeys now.
As regulatory shifts, global celebrations, and evolving traveler preferences reshape the landscape, Europe Express is equipping Travel Advisors with the tools and expertise to capitalize on Europe 2026 travel opportunities.
Europe Express is inviting Travel Advisors to look ahead and think bigger with the launch of its 2026 campaign, “Seize Europe 2026: Your Story Starts Here.” As cultural milestones, global celebrations, and regulatory shifts reshape the travel landscape, Europe Express is positioning 2026 as a defining year for meaningful European journeys.
From once-in-a-generation events to the accelerating demand for purpose-driven travel, the company is helping Travel Advisors unlock extraordinary experiences for their clients, before the landscape changes. Late 2026 will mark the rollout of ETIAS, Europe’s new travel authorization system, making early 2026 an opportunity for travelers to explore Europe without additional entry requirements.
“This is the year Europe calls,” said Kelli Williams, Director of Marketing at Europe Express. “We’re encouraging advisors and travelers alike to seize the moment before new regulations, before further demand shifts, and before iconic events reshape the travel landscape.”
Europe in 2026 will host a remarkable lineup of international events offering once-in-a-lifetime cultural access, including the Eurovision Song Contest in Vienna, WorldPride and EuroPride in Amsterdam, the European Capitals of Culture in Oulu, Finland and Trenčín, Slovakia, the European Capital of Sport in Naples, the European Green Capital designation in Guimarães, Portugal, and the European Capitals of Innovation in Grenoble Alpes Métropole, France and Aalborg, Denmark. Major global sporting events, iconic concert tours, and a solar eclipse visible in parts of Iceland further elevate 2026 as an extraordinary year to visit.
At the same time, Europe Express is aligning its strategy with the evolving preferences of today’s traveler. Increasingly, travelers are seeking meaningful, value-based experiences that connect them more deeply to culture, local life, and sustainability. Demand is shifting toward regional capitals, smaller towns, and local festivals, as clients look beyond traditional hotspots in favor of more authentic and less crowded destinations. Cities such as Brussels, Crete, and Slovenia are gaining momentum thanks to new hotel openings, dynamic culinary scenes, and immersive local experiences, while expanded airlift to secondary cities like Bratislava is making off-the-beaten-path itineraries more accessible than ever.
Europe Express is encouraging Travel Advisors to lean into proactive planning, booking early for major events, designing itineraries around emerging destinations, and guiding clients toward slower, more immersive journeys. Islands like Vis in Croatia are being spotlighted for authentic, crowd-free travel, while thoughtfully crafted multi-country itineraries allow travelers to pair iconic celebrations with hidden gems.
No matter the travel style, Custom FIT, Elevated Journeys, or Private Groups, each journey is built on the same foundation of trusted expertise and service. “Every travel style meets different client needs,” Williams added. “But the promise is the same: we help advisors deliver seamless, memorable journeys that allow their clients’ stories to begin in Europe with experiences that last a lifetime.”
Europe Express is equipping advisors with updated destination insights, event-focused planning tools, and dedicated support to help them capitalize on the opportunity that 2026 represents. For more information, visit www.europeexpress.com.
For media inquiries, please contact:
Kelli Williams
Europe Express
contact@europeexpress.com
About Europe Express
Europe Express is a premier wholesale tour operator specializing in customized European travel experiences for travel advisors. Since 1990, Europe Express has provided travel professionals with seamless, tailor-made itineraries, competitive pricing, and dedicated support—empowering them to deliver unforgettable journeys to their clients. Continuously growing, Europe Express has operated over 300,000 trips for over 670,000 guests, with a dedicated team of over 150 employees located in five countries. Discover more at www.europeexpress.com or follow us @EuropeExpress.
About Travelopia
Travelopia is the world’s leading collection of experiential travel brands. With primary headquarters in Surbiton, United Kingdom and over 2,500 colleagues across 30 countries worldwide, Travelopia welcomes 400,000 guests each year in over 120 destinations. From wildlife encounters to polar expeditions, from cultural tours to yachting adventures, Travelopia’s business is not just about showing people the world, but designing new ways to experience it. Explore at www.travelopia.com.
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