The key to building an unforgettable itinerary starts with a well-prepared Request for Itinerary!
By: Kelli Williams
Apr 20, 2026
3 min
Luxury travel is personal, intentional, and detail-driven. A well-prepared Request for Itinerary allows our Elevated Journeys team to design a seamless, concierge-level experience tailored to your client’s expectations—from the first quote to the final detail on the ground.
Key Takeaways: Why a Strong Elevated Journeys RFI Matters
Highly personalized, concierge-level itineraries
More accurate alignment with client expectations
Fewer revisions and elevated service delivery
A seamless, high-touch experience from start to finish
Not sure how to position luxury options? Your Europe Specialist is here to help.
Client Profile (Who They Are)
Understanding your client is key to delivering an Elevated Journeys experience:
Lead traveler name
Number of travelers
Special occasions (honeymoon, milestone, etc.)
Travel style (private, immersive, relaxed, etc.)
Previous vacations they’ve had and enjoyed
What other suppliers used in past vacations
What worked well on that trip? What didn’t?
Vision & Timing (When and Where)
Set the tone for the journey:
Preferred travel dates (and flexibility)
Destinations of interest
Length of stay
Budget expectations (a range is helpful for proper alignment)
What’s the difference between Custom FIT, Private Groups, and Elevated Journeys? Each travel style is designed for a different type of client experience:
Custom FIT is best for individual travelers or small parties looking for flexible, personalized itineraries.
Private Groups are ideal for 15+ travelers requiring coordinated logistics and shared experiences.
How much detail should I include in my Request for Itinerary? The more detail, the better. Budget range, travel style, and must-see experiences help us deliver a more accurate and tailored quote from the start.
What if my client doesn’t know all the details yet? That’s completely fine. Share what you do know, and our Europe Specialists can help guide the rest of the planning process.
Can I speak with someone before submitting an RFI? Absolutely. Your Europe Specialist or BDM is available to help refine your request and ensure you’re set up for success before submitting.
About the Author
Kelli Williams is the Marketing and Partnerships Director with Europe Express. Kelli has spent over 10 years driving growth for luxury hospitality and travel brands. Known for blending creative storytelling with data-driven insights, Kelli has a reputation for turning bold ideas into measurable results. When she’s not crafting her next marketing strategy, Kelli is dreaming up her next vacation, which she enjoys most with her husband and two young daughters. Currently based in Kansas City, her alma mater is the University of Kansas, she continues to channel her love for travel and marketing to help brands thrive in competitive global markets.