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Custom FIT Qualifying Questionnaire Guide

The key to building an unforgettable itinerary starts with a well-prepared Request for Itinerary!


Custom FIT Qualifying Questionnaire Guide

A strong Request for Itinerary (RFI) is the difference between a good quote—and a great one delivered faster, with fewer revisions. As a Travel Advisor, gathering the right details upfront allows our team to design a personalized, seamless journey tailored to your client’s expectations—without unnecessary back-and-forth. 

Key Takeaways: Why a Strong RFI Matters

  • Faster turnaround times  
  • More accurate pricing from the start  
  • Fewer revisions and emails  
  • A more personalized itinerary for your client  

Not sure how to guide the conversation? Your Europe Specialist or BDM is here to help. 

Traveler Profile (Start with Who They Are)

Understanding your client’s travel style allows us to tailor every detail: 

  • Lead traveler name  
  • Number of travelers (adults 12+)  
  • Type of trip (couple, family, solo, etc.)  

Trip Framework (When and Where)

Set the foundation for the itinerary: 

  • Timeline to decide on the trip  
  • Departure and return dates  
  • Departure city and return city  
  • Estimated total trip budget (a range is helpful for aligning expectations)  
  • Number of destinations  
  • Preferred hotel category or style (boutique, local, or chain)  

Transportation Preferences

Help us design seamless travel between destinations: 

  • Will airfare be included  
  • Preferred class of service  
  • Preferred transportation (rail, private transfer, flights, etc.)  

Itinerary Details (What Matters Most)

This is where personalization comes to life: 

  • Cities and number of nights in each  
  • Must-see sights or experiences  
  • Preferred pace (fast-moving vs. relaxed)  
  • Accommodation or transfer requests  
  • Special notes (celebrations, accessibility needs, etc.)  

Travel Advisor Insights (Your Expertise Matters)

Your perspective helps us refine the experience: 

  • Have you worked with this client before?  
  • Have they traveled to Europe before?  
  • What are their top interests?  
  • What kind of experience are they expecting?  
  • What have they enjoyed—or not enjoyed—on past trips?  

Common Gaps That Slow Down a Quote

  • No budget guidance  
  • Too many destinations in too little time  
  • Undefined travel style (luxury vs. value)  
  • Missing priorities  

Explore Other Travel Styles 

Planning something beyond a Custom FIT? 

Europe Express is Here to Help You Impress 

The more detail you provide upfront, the more efficiently we can deliver a thoughtful, tailored itinerary. 

Submit your quote request or connect with your Europe Specialist to refine it together. 

Frequently Asked Questions

What’s the difference between Custom FIT, Private Groups, and Elevated Journeys? 
Each travel style is designed for a different type of client experience: 

  • Custom FIT is best for individual travelers or small parties looking for flexible, personalized itineraries. 
  • Private Groups are ideal for 15+ travelers requiring coordinated logistics and shared experiences . 
  • Elevated Journeys offers concierge-level, luxury travel with highly customized, high-touch service. 

Not sure which is the right fit? Explore each option: 
→ Custom FIT Request for Itinerary 
→ Private Groups Request for Itinerary 
→ Elevated Journeys Request for Itinerary 

How much detail should I include in my Request for Itinerary? 
The more detail, the better. Budget range, travel style, and must-see experiences help us deliver a more accurate and tailored quote from the start. 

What if my client doesn’t know all the details yet? 
That’s completely fine. Share what you do know, and our Europe Specialists can help guide the rest of the planning process. 

Can I speak with someone before submitting an RFI? 
Absolutely. Your Europe Specialist or BDM is available to help refine your request and ensure you’re set up for success before submitting. 

About the Author

Custom FIT Qualifying Questionnaire Guide
Kelli Williams is the Vice President of Marketing and Business Development with Europe Express. Kelli has spent over 10 years driving growth for luxury hospitality and travel brands. Known for blending creative storytelling with data-driven insights, Kelli has a reputation for turning bold ideas into measurable results. When she’s not crafting her next marketing strategy, Kelli is dreaming up her next vacation, which she enjoys most with her husband and two young daughters. Currently based in Kansas City, her alma mater is the University of Kansas, she continues to channel her love for travel and marketing to help brands thrive in competitive global markets.

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