The key to building an unforgettable itinerary starts with a well-prepared Request for Itinerary!
By: Kelli Williams
Apr 20, 2026
3 min
A strong Request for Itinerary (RFI) is the difference between a good quote—and a great one delivered faster, with fewer revisions. As a Travel Advisor, gathering the right details upfront allows our team to design a personalized, seamless journey tailored to your client’s expectations—without unnecessary back-and-forth.
Key Takeaways: Why a Strong RFI Matters
Faster turnaround times
More accurate pricing from the start
Fewer revisions and emails
A more personalized itinerary for your client
Not sure how to guide the conversation? Your Europe Specialist or BDM is here to help.
Traveler Profile (Start with Who They Are)
Understanding your client’s travel style allows us to tailor every detail:
Lead traveler name
Number of travelers (adults 12+)
Type of trip (couple, family, solo, etc.)
Trip Framework (When and Where)
Set the foundation for the itinerary:
Timeline to decide on the trip
Departure and return dates
Departure city and return city
Estimated total trip budget (a range is helpful for aligning expectations)
Number of destinations
Preferred hotel category or style (boutique, local, or chain)
Transportation Preferences
Help us design seamless travel between destinations:
What’s the difference between Custom FIT, Private Groups, and Elevated Journeys? Each travel style is designed for a different type of client experience:
Custom FIT is best for individual travelers or small parties looking for flexible, personalized itineraries.
Private Groups are ideal for 15+ travelers requiring coordinated logistics and shared experiences .
How much detail should I include in my Request for Itinerary? The more detail, the better. Budget range, travel style, and must-see experiences help us deliver a more accurate and tailored quote from the start.
What if my client doesn’t know all the details yet? That’s completely fine. Share what you do know, and our Europe Specialists can help guide the rest of the planning process.
Can I speak with someone before submitting an RFI? Absolutely. Your Europe Specialist or BDM is available to help refine your request and ensure you’re set up for success before submitting.
About the Author
Kelli Williams is the Marketing and Partnerships Director with Europe Express. Kelli has spent over 10 years driving growth for luxury hospitality and travel brands. Known for blending creative storytelling with data-driven insights, Kelli has a reputation for turning bold ideas into measurable results. When she’s not crafting her next marketing strategy, Kelli is dreaming up her next vacation, which she enjoys most with her husband and two young daughters. Currently based in Kansas City, her alma mater is the University of Kansas, she continues to channel her love for travel and marketing to help brands thrive in competitive global markets.