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Christmas Magic Beyond the Rivers of Europe

We’re celebrating Christmas in July


Holiday magic takes on a whole new meaning in Europe. From mulled wine and market stall treats to Christmas decor set against the old-world backdrop of charming city squares, a European vacation during the festive season guarantees holiday memories to last a lifetime. While the well-known river cruises offer a convenient way to explore Europe’s holiday charm, land-based trips and extensions can provide a more flexible and in-depth exploration of local traditions and hidden gems.  

Looking for inspiration for the festive season? These destinations offer deep cultural connection and maximize on holiday magic away from the busy river cruise ports: 

Krakow 

Poland’s capital of culture is an affordable, cozy, and culturally rich holiday destination. Rynek Główny, the main market square, is one of the largest in Europe, and every inch is decked out for the holidays. Base your stay at Hotel Unicus, a boutique hotel located in the heart of Krakow’s Old Town and only steps away from all the holiday action. After shopping and sampling your way through the festive market stalls, don’t miss a Private Krakow tour with Wawel Castle and St. Mary’s Church. This breathtaking Renaissance castle overlayed with festive decorations creates a magical atmosphere. Plus, St. Mary’s Castle is adorned with holiday lights and offers special services during the Christmas season—the perfect way to round out a festive vacation in Poland. 

Edinburgh

With frequent famous visitors, such as A Christmas Carol’s author Charles Dickens, there’s bound to be holiday magic around every corner of Edinburgh, Scotland. Step back in time to the medieval old town—the perfect backdrop for the Princes Street Gardens winter festival. This huge open-air holiday market features crafts, traditional holiday food with a Scottish twist, and a ferris wheel overlooking the holiday festivities. Only blocks away is New Town’s George Street, which is bedecked with ornate holiday displays and light shows not to be missed. Experience the highlights of Edinburgh on a Private Taxi Day Tour, or perhaps a Harry Potter themed walking tour that brings holiday magic to new heights. We recommend a stay at The Caledonian Hotel, beautifully decorated for the holidays and located in the heart of Edinburgh city center, boasting stunning views of the old town and the castle.  

Paris 

The City of Love certainly has a special place in our hearts during the holidays. Mix up the traditional holiday market experience with a festive Gourmet Christmas Walking Tour and enjoy sampling holiday delicacies in the Saint-Germain-des-Prés neighborhood. Or for those foodies looking to roll up their sleeves and learn more about Parisian culinary heritage, look no further than our Christmas Cooking Class led by a French chef. Top off your Parisian holiday experience with a Christmas Lunch Cruise on the Seine, which includes a three-course meal with panoramic views of the city’s iconic sights as the backdrop. Très bien!  

Who’s a Candidate for a Holiday in Europe?

The short answer: everyone. The holiday seasons provides an opportunity to offer your clients a fresh perspective, and a more immersive and culturally rich itinerary. Seasoned Europe travelers, especially those who have already experienced a river cruise, are ideal candidates for these types of trips. A land-based Christmas vacation offers time to linger and mix the must-see holiday market visits with many other unique experiences. From Poland to Paris and everywhere in between, there is endless holiday magic to be found in Europe.  It’s a fresh way to experience Europe—especially for clients who have already explored its rivers. Land-based Christmas vacations let travelers linger longer, soak in local traditions, and pair market-hopping with unique cultural experiences. From Krakow to Edinburgh to Paris, there’s no shortage of festive magic waiting to be discovered.

About the Author

Christmas Magic Beyond the Rivers of Europe
Kelsey Austin is the Partnership Marketing Manager at Europe Express, where she develops B2B marketing strategies and designs educational programming for key partners. Her career has taken her all over the world, from working as a travel advisor in California and New Zealand, to a (kilted) tour coordinator in Scotland. She spent five years as a sales manager for guided vacations companies like TTC Tour Brands and G Adventures, and although she has been to 46 countries, the bucket list never gets shorter! She loves cooking, concerts, spoiling her dogs, and renovating her funky 1970s house. Her favorite cities in the world are Edinburgh, Scotland and Lisbon, Portugal.

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