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Family Travel to Europe: Campaign, Promo, and Resources for Travel Advisors

Bring us the family. We’ll bring the plan.


Aerial view of a rocky coastal tide pool with clear, shallow water. In the lower right, a family of four — two adults and two young children — explores the rocky shoreline. One adult carries an orange swim ring. Beyond the rocks, ocean waves crash against the shore under bright sunlight.

Bring Us the Family. We’ll Bring the Plan.

Eight weeks of family travel resources for Travel Advisors, plus $100 off and $100 bonus commission on new bookings.

Family travel to Europe is having a moment. Grandparents want to share the places they love, parents want time together that isn’t spent on a screen, and kids want a story to tell when they get home. Getting three generations to agree on one trip is the hard part. That’s where we come in.

From November 2 through December 31, 2026, Europe Express is dedicating the season to multigenerational travel. Each week brings new guides, expert advice from our Europe Specialists and ideas you can take straight to your next family inquiry. Bring us the family, and we’ll help you bring them a plan everyone says yes to.

Follow Along for Exclusive Family Travel Content

Want the best of the campaign delivered to you? Sign up and we’ll send you exclusive family travel content by email over the next eight weeks: new guides as they go live, Europe Specialist tips, new family-focused sample itineraries, webinar invitations, and promo reminders.

You can unsubscribe at any time.

About the Campaign

At a glanceDetails
CampaignBring us the family. We’ll bring the plan.
DatesNovember 2 to December 31, 2026
Who it’s forTravel Advisors planning family and multigenerational trips to Europe
What you’ll getWeekly guides, Europe Specialist advice, social content, a family travel webinar and an exclusive booking promo

A family trip to Europe is rarely one trip. It’s a grandparent who wants history at an easy pace, a parent who wants a great meal, a teenager who wants something worth posting and a child who needs room to run. A packaged tour moves everyone at the same speed. A custom itinerary gives each traveler their must-do and brings the family back together where it counts.

That’s what Europe Express does best. Every trip is designed by a Europe Specialist around your travelers, with the hotels, transfers and experiences that make a family trip easy. Over the next eight weeks, we’ll show you how.

The Promo: $100 Off + $100 Bonus Commission

Book a new Custom or Elevated trip of $12,000 or more and your travelers save $100. You earn an extra $100 in bonus commission.

Promo detailsDetails
Offer$100 off per booking, plus $100 in bonus commission
Eligible bookingsNew Custom or Elevated land bookings of $12,000+
Promo code100OFFBLACKFRIDAY
Book byDecember 31, 2026 (booking window opened October 1, 2026)
Travel byTravel must begin by December 31, 2027

This offer is available exclusively to registered Travel Advisors. Enjoy $100 off per $12,000+ booking on new Custom or Elevated land bookings (city taxes are not included), made between October 1 and December 31, 2026, and receive $100 extra in bonus commission. Use promo code 100OFFBLACKFRIDAY. Travel must commence by December 31, 2027. Not combinable with other partner discounts or promotions. Standard terms and conditions apply to the booking, available at www.europeexpress.com/ee_terms.

What’s Coming, Week by Week

The campaign runs in four two-week chapters, each with new guides, expert advice, and social content. Along the way, we’ll also release five new family travel sample itineraries you can share with your travelers.

Weeks 1 and 2: Multigenerational Travel, Made Easy (November 2 to 15)

Multigenerational travel is complicated. We make it easy. Discover how a custom approach turns a complicated family trip into one that works for everyone.

Weeks 3 and 4: Selling Multigenerational Travel (November 16 to 29)

Proven strategies for winning family bookings, straight from our Europe Specialists.

Weeks 5 and 6: Destinations Across Generations (November 30 to December 13)

Family-friendly European destinations with something for every age, and how to know which one fits.

Weeks 7 and 8: Itineraries and Hotels That Bring Families Together (December 14 to 31)

The custom itineraries and accommodations that bring the whole family together, plus every campaign resource in one place.

Coming in December: Family Travel Webinar

Europe for Everyone: Building the Perfect Family Itinerary. Join a Europe Specialist and a Business Development Manager for an inside look at how we plan family trips to Europe. Join us December 3rd at 9:30am PT / 12:30pm ET by registering here.

More Ways to Follow Along

Have a Family Ready to Plan?

You don’t have to build it alone. Bring us the family’s wish list and we’ll help you bring them a plan everyone agrees on.

  • Talk to your Europe Specialist. Share the family’s answers and start the itinerary together.
  • Call us at 800-927-3876. We’ll connect you with a Europe Specialist.
  • Request a quote online. Submit the details for a Custom, Groups, or Elevated trip.

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About the Author

Family Travel to Europe: Campaign, Promo, and Resources for Travel Advisors
Caity Garvey is the Senior Content Marketing Manager at Europe Express, where she oversees the editorial calendar and manages the publication of content across all digital properties, including social media. With a background in content and digital strategy, Caity has worked with esteemed organizations like National Geographic, The Pew Charitable Trusts, and the United Nations Foundation. She thrives in creative and collaborative environments that celebrate storytelling, innovation, and teamwork. In her free time, she loves reading anything she can get her hands on, writing, spending time with her socially awkward cat, and exploring culinary scenes in cities and countries around the world.

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